Category: Web Site Marketing

There is a large demand for different things on the Internet. Free auto responders are no exception to this rule. However, it is also important to understand that all things that are free are not always the best things. Therefore, it stands to reason that getting free auto responders on the Internet are not the best things to get on the Internet. Let’s look at why this is the case.

First, it needs to be said that when discussing auto responders we are talking about the kind of auto responders that can be and are used in order to set up a predetermined set of messages that is sent to each new subscriber in a predetermined time frame. It must be understood for the purposes of this article we aren’t talking about the kind of auto responder that is provided with most hosting accounts, where there are automatic messages sent out responding to some question made to a pre determined email address. However, if someone wishes to have an auto responder that has a set of predetermined messages then, here are three steps to follow to get that type of auto responder.

First, be sure to run a free auto responder script on your own web server. Second, run a paid for auto responder program on you personal web server. Third and lastly, be sure to make good use of a third party’s auto responder service provider.

The first option is also the best option because it is great for beginners. This is because it gives you the best control over it. Now let’s discuss why running your own auto responder is not the best idea that you will ever have.

Most web hosting service providers are not going to let you run your own script on their web server. This is because if you don’t know how to both write and configure the script correctly then, there could be many problems such as sending too many emails in a specific time period. Also, hosting services are very aware of the danger of being viewed as a source of unwanted emails. Now do you understand why free auto responders are bad for the longevity of your website?

Starting up a business online is just like opening up a store in the corner of the street. Ecommerce also requires some basic tips and tricks which should be mirrored in your website. Once you have decided products and services you are going to offer then focus on the presentation of the website. It is like setting up a store in order where people can find things easily. Be creative but not uncanny which will throw off your clients in the first step.

Choose a catchy slogan and attractive website template as an awful presentation can make you loose a lot of clients. The text, font and colors must blend in with the layout. Upload your website to a stable host to keep it online and accessible at all times. Also have your website’s navigations easy and simple for the reader to understand without being lost in the multiple links given along with keeping browser compatibility in your mind. If you create a modern and excellent website which cannot be viewed by most of the users then what is the use of wasting so much time in designing one.

Have a list made that reminds you of what you want your website to be. It ought to be informative regarding your products/services, your company and yourself as well to keep it personal rather than reserved. Have basic FAQs uploaded with basic questions and confusions your readers must have to help them remove those clouds from their minds. Have an online ordering service so consumers can benefit with it while staying at home.

Another factor of catching the attention of more customers is through search engines. Narrow down basic and easy keywords that will lead them to your page without any delays and distractions. Have more and more websites linked to yours to keep the viewers coming in.

Give your readers incentives and explain them the benefits of becoming a customer to your company without beating about the bush. Make it all about the visitor rather than your company or yourself which just gives an impression of being self-interested and self centered. Tell them inspiring, personal stories about the company or how it reached this point of success and good reputation. You can also add up reviews and testimonials from your clients that will encourage a reader to become a part of your smooth running, beneficial and friendly corporation.

When it comes to designing your own website particularly in the case of an online store for business, the presentation always counts. If the website is elegantly organized you may get a lot of clients without trying. The viewers do not check out your products or their prices even if they are unbeatable but the background, the slogan and the heading of your website should be attention grabbing.
You must have noticed that while searching for a website, the search engine shows the name of the website, the URL and a little bit information about that website. If that is catchy and interesting people would most probably end up clicking on that link.

In a website the background, the heading and a sub-text which can include a business slogan incase of an ecommerce website is called a header graphic of a website. These tiny details are the first thing a viewer reads when they enter your webpage. Now certainly you do not want to have a boring heading or a sub text with a dull background. If your company is big and rich then hiring a professional graphic designer is ideal but for small corporations or personal businesses it will just be a waste of money.

Another option is to download some ready made graphics from the internet and use them but preferably you can have it done absolutely free if you do it yourself. If you do choose to make your own header graphic in that case choose an image editing software like Adobe Photoshop for a professional touch or you can go with Gimp which is free and available online.

You can cut and crop the background image which can be a picture of landscape etc and add a clip art that goes with your website. Have a heading that describes the theme of your website or business and spruce it up with a catchy slogan. Take your time in coming up with it as the number of viewers and clients depend on it.